The Intelligence Engine

How Customer Support Becomes Your Company's Strategic Advantage

by Igor Q. Moreira

Book Overview

Most companies treat customer support as a necessary cost center—a place to handle complaints and close tickets as quickly as possible. This thinking creates a death spiral where support costs scale with business growth while providing diminishing strategic value.

The Intelligence Engine reveals a different approach: transforming support from a reactive cost center into a proactive intelligence system that prevents problems, identifies opportunities, and develops talent.

Core Thesis: Support isn't about customer service - it's about building organizational intelligence through customer interaction.

Who This Is For

Primary: CEOs, CTOs, VPs of Customer Success, support leaders

Secondary: Startup founders, product managers, customer-centric leaders

What Makes This Different

Based on nearly 2 decades of experience across retail, hospitality, tech, and enterprise. Not theory - proven frameworks from real implementation.

Table of Contents

Chapter 1: Death by a Thousand Cuts Complete
Chapter 2: The Apple Fallacy Complete
Chapter 3: Diagnostic Excellence Complete
Chapter 4: Product Team Accountability Complete
Chapter 5: True Consistency Complete
Chapter 6: Scaling Intelligence Complete
Chapter 7: Support Infrastructure Strategy Complete
Chapter 8: The Talent Pipeline Complete